From what started as special screenings of indie films by cinema bloggers, Sergejs Timoņins and Sergejs Musatovs have sparked a national entertainment movement #kinoblogeri, which aims to enhance and transform the modern cinema experience.  They founded the film festival Spektrs which rebels against established genre traditions.

After years of experience in marketing and media, fueled by a passion for cinema as a storytelling medium and encouraged by the popularity and reception of the film screenings they held, Sergejs and Sergejs quit their jobs and started a film festival and distribution company.

At TEDxRiga 2016 they will share their love for cinema and their vision of how the cinema might be reinvented.